Place the cream cheese and Picante Sauce in a bowl and mix until thoroughly combined. You can use a spoon or a mixer for this step.
Stir in the shredded cheddar cheese, jalapeno and 1/4 cup cilantro.
Place the cheese mixture onto a large sheet of plastic wrap and shape it into a ball with your hands.
Wrap the plastic wrap around the ball of cheese and refrigerate for at least one hour or up to one day.
Just before serving, combine the crushed tortilla chips and remaining 1/4 cup cilantro on a plate.
Remove the plastic wrap from the cheese ball and roll it in the tortilla chip mixture.
Serve immediately, garnished with chopped tomatoes if desired.